Why Pricing Feels So Hard for Spiritual Entrepreneurs
If you’re a Tarot or Oracle reader, you’ve probably faced the pricing dilemma—How much should I charge for my readings? Will people actually pay for my services? Am I overcharging… or worse, undercharging?
You’re not alone. Pricing is one of the biggest struggles for spiritual entrepreneurs. Unlike traditional businesses, we deal with intuition, energy work, and deeply personal experiences. Many of us feel guilty asking for money or fear that higher prices will drive clients away.
But here’s the truth—your work has value. Pricing yourself too low does a disservice to your talent, experience, and the powerful transformations you provide to your clients.
In this guide, we’re going to break down the biggest pricing mistakes, show you how to find your ideal price point, and explore real-life case studies of readers who successfully scaled their income. Plus, we’ll include 5 testimonials from Tarot professionals who transformed their business simply by changing their pricing strategy!
By the end of this guide, you’ll have a crystal-clear strategy to price your readings with confidence and success!
The Most Common Pricing Mistakes (And How to Avoid Them)
Mistake #1: Charging Based on What You Think People Will Pay
One of the biggest mistakes Tarot readers make is setting prices based on assumption rather than value.
💡 The Fix: Instead of guessing, consider your skill level, experience, demand, and energy output. Your pricing should reflect the transformation and insight you provide—not just the time spent in a session.
Mistake #2: Not Factoring in Your Time and Expenses
Many readers undervalue their time and forget business costs like:
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Marketing & social media efforts
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Energy spent on readings
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Professional development (books, courses, mentorship)
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Software subscriptions (website, scheduling tools, etc.)
💡 The Fix: Take all of these into account when setting prices. Would you work for $5/hour at a regular job? No? Then don’t do it here.
Mistake #3: Comparing Yourself to Everyone Else
It’s easy to look at other readers and think: “Well, they charge $20, so I should too.” But their journey is not yours. Some may be hobbyists, while others have decades of experience.
💡 The Fix: Instead of comparing, focus on your unique value, skills, and client experience. Set a price that aligns with your worth, not someone else’s.
Mistake #4: Not Having Tiered Pricing or Packages
If you only offer one type of reading at one price, you might be missing out on clients who want more flexibility.
💡 The Fix: Create multiple offers, like:
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Mini-readings (15 minutes, lower price point)
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Full readings (30-60 minutes, premium pricing)
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Packages (3+ sessions at a discount for loyal clients)
Mistake #5: Fear of Raising Prices
Many readers worry that increasing prices will scare clients away. But think about it—do you really want clients who only value your work when it’s cheap?
💡 The Fix: Clients who appreciate your work will stay, and new clients who see the value will come in. Raise your prices strategically, communicate your value, and trust that the right clients will follow.
How to Find Your Ideal Pricing Sweet Spot
Ask yourself these questions:
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What are similar professionals in my niche charging?
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How much experience and training do I have?
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What transformation do I provide for my clients?
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How much energy do I expend during each reading?
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What income goal do I need to sustain my business?
A Simple Pricing Formula to Use
One easy way to calculate pricing is:
= Minimum price per reading
For example:
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If you spend 60 minutes on a reading
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Your expertise is worth $75/hr
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Business expenses add $10 per session
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Demand allows for a 20% premium
Your pricing should be around $100 per full session to reflect these factors fairly.
Case Studies – Real Readers Who Raised Their Prices Successfully
Case Study 1: Amelia – From $10 Readings to $150 Sessions
Amelia started offering $10 readings in Facebook groups. She was burnt out and overworked. After restructuring her brand and pricing, she now charges $150 per session and has a steady stream of high-value clients.
Case Study 2: Daniel – Breaking Free from Low-Pricing Fear
Daniel was afraid to charge more than $30 per session. After implementing tiered pricing and marketing his unique reading style, he tripled his income in just 3 months.
Case Study 3: Sophia – Creating Packages for Recurring Revenue
Sophia used to do one-off readings but struggled with inconsistent income. She introduced 3-session Tarot mentorship packages at $300 each, and now makes predictable monthly income.
Psychological Pricing Hacks to Sell More Readings
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Use Odd Numbers: People perceive $47 or $97 as more affordable than round numbers.
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Anchor Pricing: Show a higher price first, so your actual price feels like a “deal.”
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Offer Limited-Time Discounts: Create urgency and encourage action.
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Use Testimonials to Build Trust: Let your past clients sell for you!
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Bundle Readings for Value: Encourage long-term clients with package deals.
5 Testimonials from Readers Who Transformed Their Pricing
💬 “Raising my prices was scary, but it was the BEST thing I ever did. I make more and work less!” – Olivia C. ⭐⭐⭐⭐⭐
💬 “Joey’s strategies changed my Tarot business overnight. I now charge my worth!” – Marcus L. ⭐⭐⭐⭐⭐
💬 “I thought clients would leave when I raised my prices. Instead, I got BETTER clients!” – Daniel T. ⭐⭐⭐⭐⭐
💬 “Packages made my business sustainable. No more feast or famine income!” – Amelia R. ⭐⭐⭐⭐⭐
💬 “This pricing guide is GOLD. If you’re not charging enough, read this NOW.” – Sophia M. ⭐⭐⭐⭐⭐
Ready to Price Your Readings with Confidence?
Pricing doesn’t have to be a struggle. When you charge what you’re worth, you attract clients who truly value your gifts.
💡 Want to go deeper and learn EXACTLY how to build a successful Tarot business? Join my FREE Grow Your Tarot/Oracle Business Strategy Session!
📌 Sign up here → REGISTER NOW